Leave a comment

Why is a Rolex unrepeatable?

If Rolex were a man, he would be a Capricorn with an extreme attention to detail.

There is a general consensus among watch collectors that there are two kinds of watchmakers in this world: those called watchmakers and those called Rolex.

But anyone who knows anything about Rolex’s watchmaking skills will be in doubt. When you find out what the company has done, what it is currently doing and what it intends to do in the future, you become more and more puzzled: Rolex has spent enough time and effort on research and development to build a rocket to send into space, and yet they are willing to do nothing more than make a watch in obscurity.

Today we will look at why Rolex cannot be replicated and why even a few more diamonds from Patek Philippe would not replace Rolex in the world of watchmaking.

Secrecy and independence comparable to printing money

All Rolex watches are assembled part by part by experts in a Swiss factory. This is something you probably all know.

But what you may not know is that Rolex does not have a supplier of spare parts. What does that mean?

For example, a Rolex Submariner (a self-winding mechanical watch, calibre 3135) includes a total of over 200 parts. These 200+ parts are entirely forged, polished, machined and assembled by Rolex in its own factory in Switzerland, taking the rough steel, one part at a time.

In other words, the factory only imports raw materials from outside, such as steel, gold, diamonds and so on.

The forging and post-processing of all the raw materials is carried out in Rolex’s own closed factory. This is why their technology is so secret and independent that they do not rely on any suppliers and the outside world has no access to the methods, moulds and channels used to process these components.

This is why the watch industry has a saying: “Rolex watches are just as good as money”.

A year to build a watch